Social Media are today engaging millions of users over the Web. Within this realm, it has become a necessity for Small and Medium Size Enterprises to be present and get feedback about their products and services, as SM can be a great venue for increasing their customer base, implementing customer relationship management, targeting advertisement campaigns and performing networking tasks.
In this context, technology aiming to support corporate users to implement their SM strategy plays an important role. However, it also requires specific organizational and operational affordances and thus entails perceived difficulties in implementation which in turn might discourage a company from engaging to SM usage. As a result, despite the wealth of opportunities that SM usage can offer to SMEs, many have been slow to adopt new technologies due to perceived barriers such as lack of money, time, training, negative views about their usefulness, as well as unfamiliarity with technology.
INTERSOCIAL project presents a series of SM monitoring tools and researches that aim to lift some of these barriers by helping companies manage multiple SM networks, enhance their social presence and perform brand monitoring tasks. Through these SM monitoring tools, INTERSOCIAL project can actually support corporate users and especially SMEs to adopt, engage effectively with and integrate SM in their everyday activities has to be assessed.
Strengthen the competitiveness and innovation of regional SMEs through incorporating in their operation the new opportunities offered by social networking.
- Improve web presence of SMEs in the region
- Use information from social networking for targeting advertisement and adaptive service provision
- Software Tools
- Educational and Training Activities